Early in the morning, a post from the White House on social media platform X ignited a wildfire across the crypto world. The closing line, "The memes will continue," was quickly picked up by the sharp-eyed community and transformed into immediate action.
Almost simultaneously, two meme tokens named "memes" launched on the Solana and BSC blockchains, sparking an invisible race. Surprisingly, the BSC version, which launched about 20 minutes later, soon overtook its counterpart. Its market cap soared to $28 million, far surpassing the Solana version’s $3.6 million.
Event Recap: From White House Tweet to On-Chain Frenzy
The origins of this trend are unusually clear. On the morning of January 21 (UTC+8), the official White House X account posted, "The winning will continue. The deportations will continue. The memes will continue." The mention of "memes" set things in motion.
The crypto community responded with lightning speed. Right after the tweet, meme tokens named "memes" appeared on both Solana and BSC.
He Yi, co-founder of a major exchange, then shared the White House post. Although He Yi deleted the repost soon after, the brief exposure injected significant initial attention into the BSC memes token, likely playing a key role in driving up its early price.
Market Data: Volatility and Explosive Growth
The BSC memes token saw dramatic swings, perfectly illustrating the high-risk, high-volatility nature of meme coins. In its early hours, the token experienced explosive growth, with prices surging and market cap peaking at $28 million. The number of holders reached about 7,300.
The hype cooled off for a while, with market cap dropping to a low of $2.68 million. Yet, on January 21, the token staged a powerful rebound of over 160%, with market cap climbing back to $13.69 million and 24-hour trading volume reaching $75.4 million.
Meanwhile, the broader BSC meme sector also saw a surge in activity. Monitoring data shows that emerging projects like Mubarak have already surpassed $180 million in market cap, with 24-hour trading volume over $50 million. This indicates that the memes token-led craze is not an isolated event, but part of a larger uptick in activity across BSC’s meme ecosystem.
The table below summarizes the key market data and recent trends for the BSC memes token:
| Metric | Performance | Source/Notes |
|---|---|---|
| Peak Market Cap | ~$28 million | Gate data |
| Recent Rebound | Over 160% in 2 hours, market cap back to $13.69 million | Jan 21 data |
| Number of Holders | ~7,300 | BSC chain data |
| 24h Trading Volume | $75.4 million | Jan 21 data |
| Comparison (Solana version) | Peak market cap ~$3.6 million, ~3,900 holders | Comparative data |
Industry Context: The Evolution of Meme Culture on BSC
This event is rooted in deeper ecosystem dynamics. BSC has long been favored by retail traders, especially those drawn to meme coins, due to its low transaction fees and fast confirmations.
Recently, BSC has seen a wave of meme coins centered on Chinese slang and cultural references, such as "I’m here" and "Laozi," which have posted impressive gains. Gate Research even conducted a dedicated analysis, noting that Laozi’s token drew attention for blending classical philosophy with local slang.
However, this ecosystem has also fostered what the community jokingly calls the "Imperial Edict Model" or "Shandong School"—a phenomenon where the market closely watches exchange executives (like CZ and He Yi), parsing their words to create and hype meme coins.
It’s worth noting that recent industry developments suggest this model is undergoing a top-down shift. Both CZ and He Yi have repeatedly urged the community to act rationally and not blindly create or invest in meme coins based on their tweets. He Yi has even stated directly that she doesn’t need meme coins inspired by her posts to find enjoyment, and has encouraged the community to focus on real building.
Against this backdrop, the rise of memes tokens inspired by an external, neutral cultural event—the White House tweet—has led some market observers to interpret this as BSC’s meme culture moving away from a single centralized narrative and toward a new phase driven by broader community consensus and creativity.
Risks and Outlook
Despite the BSC memes token’s remarkable market momentum, it remains a highly speculative, high-risk asset. Meme coin prices are almost entirely driven by market sentiment and community attention, with little fundamental support. Extreme price volatility is common—values can surge a hundredfold in a single day or drop by half within hours. Their lifespans are often short, and liquidity can dry up quickly once the hype fades.
For trading platforms, the emergence of such assets presents both opportunities and challenges. On one hand, they bring massive trading volume and user engagement; on the other, they require robust risk warnings and investor education. As one of the world’s leading crypto exchanges, Gate’s platform token GT has also seen notable price swings recently. According to Gate market data, as of January 22, the GT/USDT price stood at $9.96.
Looking ahead, whether BSC’s meme sector will sustain this momentum and produce more projects with cultural resonance and community vitality remains to be seen. What’s certain is that sharp market insight, a deep understanding of community culture, and rigorous risk management will be essential for anyone seeking long-term success in the meme coin wave.
From an initial 130x surge, to a sharp correction, and then a strong single-day rebound, the BSC memes token’s wild price swings have painted a classic picture of meme market volatility. Whether this craze will become a legendary chapter in BSC’s ecosystem or signal the start of a more decentralized, culturally-driven meme era is still unclear. The only certainty is that as long as memes continue to spread online, the chase for the next big thing in crypto will never end.
