YULI: The Web3 Location-Based Alternate Reality Game Leader

YULI’s background and development history

Image source:https://www.yuliverse.com/

YULI is an alternative reality game (AR) based on location and Web3 technology to provide users with a new interactive experience platform. Since its launch in 2022, YULI has quickly attracted a large number of users worldwide, accumulating nearly a million fans on Twitter and having over 300,000 active community members on Discord. YULI’s core products include Yuliverse and YuliGO, the former being a location-based social gaming app and the latter a mini Dapp platform focused on transforming social content into tokenized assets.

The core features of YULI

Yuliverse gaming application

Yuliverse is the flagship product of YULI, a Web3 version of “Pokémon GO”, where users can interact with virtual elements in the real world. With Yuliverse, players can participate in the game by moving and locating, capture virtual characters, complete tasks, and interact with other players to create their own virtual world. On this platform, users can not only experience a variety of gameplay, but also earn tokens through actual activities, thus entering the blockchain economy.

Image: Yuliverse game screenshots on the APPStore

YuliGO Mini Dapp

YuliGO is a mini Dapp launched by YULI that combines social and content creation with blockchain technology. Inspired by China’s social platform ‘Little Red Book’ and WeChat’s ‘Moments’, YuliGO encourages users to share their personal life moments, while converting these shares into tradable token assets. On YuliGO, each piece of content published by users may become a future accumulation of value, which will continue to appreciate with user interaction and community feedback.


Image source:https://metalab-1.gitbook.io/the-white-paper-of-yuliverse/socialfi-features-mechanisms

$YULI Token and User Earnings

$YULI token is the core incentive mechanism in the YULI platform, serving as a medium for transactions within the platform and providing earnings for players and creators. By participating in the Yuliverse game, users can earn $YULI tokens; similarly, content creation and social activities on the YuliGO platform can also bring token rewards. The introduction of $YULI tokens effectively incentivizes users to actively participate and promotes the flourishing development of the YULI ecosystem.

YULI’s blockchain technology and ecosystem

The role of Kaia Chain

YULI’s blockchain foundation is the Kaia Chain, which is a blockchain chain developed jointly by the communication giants LINE and Kakao. The Kaia Chain provides YULI with strong technical support, ensuring the platform’s decentralization, efficiency, and security. Thanks to the Kaia Chain’s high throughput and low latency, YULI can provide a smooth experience for global users, whether it’s game interaction or social sharing, it can be done quickly and securely.

Collaboration with LINE and Kakao

The collaboration between LINE and Kakao, the two communication giants, laid the foundation for YULI’s success. The massive user base of LINE and the technological innovation of Kakao enabled YULI to gain a large number of users early on. Furthermore, YULI’s decentralized design based on the Kaia chain allows these users to enjoy the benefits and fun of the platform while maintaining their privacy.

YULI’s community construction and future development

Twitter and Discord community

YULI’s community building strategy has been very successful, with Twitter and Discord becoming its main platforms for interacting with users. Through regular activities, interactions, and community governance, YULI has not only successfully attracted a large number of Web3 enthusiasts, but also provided users with a platform for communication, learning, and participation. The YULI team is also continuously strengthening its connection with the community, hosting AMA (Ask Me Anything) sessions, airdrop events, and various reward mechanisms to promote the long-term development of the community.

Strategy for Web3 enthusiasts

YULI’s core target users are Web3 enthusiasts, who usually have a strong interest and recognition of decentralization, digital currency, and blockchain technology. In order to further promote the popularity of Web3, YULI continuously optimizes its products and services to better meet the needs of this group. At the same time, YULI also hopes to expand its influence through cooperation with other Web3 projects and become a leader in Web3 entertainment and socializing.

YULI Token Economics

Token Allocation

Advisory (Advisory Reward) - 5%

This part of the tokens is distributed to the project’s advisory team, possibly as a reward for their support in strategic planning, technical guidance, market expansion, etc. The advisory team usually plays a key role in the development of the project. This allocation is relatively small and aims to ensure the alignment of the team’s interests with the long-term development of the project.

Reserve - 25%

A large proportion of reserve funds are set aside for potential strategic needs in the future or to respond to unforeseen market changes. This portion of the tokens provides the project with flexibility and sustainability, such as supporting subsequent development, ecological incentives, or balancing measures during market fluctuations.

Ecosystem（生态建设） - 25%

Ecological distribution is also one of the core parts, used to promote the construction and development of the YULI ecosystem, including support for developers, partners, community activities, and incentive mechanisms. This part is crucial to promoting ecological prosperity and helps expand the project’s influence.

Treasury (Fund/Foundation) - 15%

A portion of the tokens in the treasury is allocated for the daily operation of the project, long-term development fund, or other specific purposes. It is usually managed by the foundation or core team to ensure the sustainable development of the project.

Marketing - 10%

The market promotion proportion is moderate, mainly used for publicity activities, brand building, community expansion, and attracting more users to participate. By reasonably allocating marketing funds, YULI’s market visibility and attractiveness can be improved.

Private Sale - 20%

This part of the tokens is allocated to early investors, providing start-up funds for the project through private placement. These funds are usually used to support the project’s technical development, initial operations, and marketing efforts.

The YULI token ($YULI) is the core token of Yuliverse and its mini-app platform YuliGO, aiming to incentivize the participation of players and content creators through a decentralized economic system. Virtual assets on the platform belong to players and can be freely traded, ensuring economic freedom and true ownership of assets. The $YULI token is used for functions such as NFT rebirth, breeding, and upgrading in the game, and will be used as consumption and betting in future PvE and PvP battle modes. At the same time, $YULI is also used to incentivize content creators, users, and curators to earn rewards through publishing, planning, and sharing content in the platform’s social Fi feature. In addition, YULI is also planned to be used as a merchant settlement tool, further enhancing its use cases. To ensure the sustainable development of the platform, a portion of the transaction fees will be burned to reduce token supply, while another portion will go into the community fund pool to support community-driven development and ongoing ecosystem operations.

YULI’s economic system combines mechanisms similar to PoW and PoS, rewarding early adopters and active participants. Through these incentives, YULI not only ensures decentralized reward distribution but also promotes the long-term development of the platform. The liquidity and market demand for the token will also increase with the expansion of the platform and merchants, further driving the value of the token and the prosperity of the ecosystem.

YULI market performance

YULI’s current market value is around 25 million US dollars (January 24, 2025), and it has recently dropped by about half, with significant token volatility. Please trade cautiously and be mindful of the risks. YULI is now available on the Gate.com spot trading platform. Click to trade.https://www.Gate.com/trade/YULI_USDT

Summary

By integrating Web3 technology with location-based games, social platforms, and blockchain economies, YULI innovatively changes the traditional way of gaming and social interaction. It not only provides a rich entertainment experience for global users but also offers opportunities for Web3 enthusiasts to earn income. As the YULI ecosystem continues to expand, we can expect it to have a profound impact on blockchain technology, social media, and the digital entertainment industry in the future.