Just saw Kalshi trying to shake things up in the prediction market space. They're apparently going hard on attracting young women to their platform, moving beyond just sports betting and the usual male-dominated crowd. Honestly, makes sense - the prediction market is still pretty niche and male-heavy, so expanding the demographic could be a smart play for growth. They're talking about new categories and targeted campaigns to appeal to different interests. It's interesting how these platforms are realizing they need to diversify or risk staying stuck in one lane. Whether this actually moves the needle for them remains to be seen, but the strategy itself feels like a natural evolution for any platform trying to scale up in a competitive market.