With the decentralized meme launch platform Pump.fun announcing the issuance of its native token PUMP, multiple centralized exchanges (CEX) have subsequently announced their participation in the public sale and subsequent trading support.
This article will focus on the basic situation of Gate in this PUMP sale, the incentive mechanism of the Gate platform and the reasons behind it, and explore the path of integration between centralized exchanges and on-chain platforms.
PUMP Sale Basic Information
According to the official announcement, PUMP will launch its public offering on July 12, 2025. The following are the key parameters:
| Project item | Content Description |
|---|---|
| Token Name | PUMP |
| protocol platform | Pump.fun (deployed on Solana) |
| Release time | Starting from July 12, 2025 |
| Release format | Initial Coin Offering (ICO), 100% TGE unlocked |
| issue price | $0.004 / piece |
| public offering ratio | 15%, a total of 150 billion coins |
Pump.fun focuses on "anyone can issue tokens" at the product end, accumulating a large amount of traffic and transaction data. The token issuance aims to incorporate the attention monetization mechanism into the protocol layer, marking an important transition of Meme applications from product to economic system.
Analysis of the Incentive Mechanism of Gate Platform
As a deep partner of Pump, Gate specially offers users a 2.5% discount for this subscription (returned within 24 hours), and users can also share a prize pool of 625,000 USDT for subscriptions. Subscription entry: https://www.gate.com/announcements/article/46032
To attract users to participate in this round of public fundraising through the platform, Gate has launched a limited-time 2.5% USDT cashback program and established a structured incentive system for participation in the sale:
Core Parameter Configuration
| Project content | Data and Description |
|---|---|
| Event Time | From July 12, 2025, 22:00 to July 15, 2025, 22:00 (UTC+8) |
| cashback ratio | 2.5% of the actual payment amount (settled in USDT) |
| Support sales limit | 25,000,000 USDT |
| cashback limit | 625,000 USDT (pool cap) |
| Distribution Rules | The system automatically issues, with priority given to subscription time. |
| Distribution time | within 24 hours after the subscription ends |
Gate clearly states that the cashback amount is directly borne by the platform and does not require users to manually claim it. Users will automatically receive the corresponding amount of USDT after a successful subscription.
Order of Quota Usage Mechanism
To avoid system congestion caused by the competition for cashback quotas, the platform introduces a priority order mechanism:
- All eligible orders will be allocated cashback in the order of submission time.
- Once the total cashback pool (625,000 USDT) is fully allocated, subsequent orders will no longer receive cashback;
- Users can check the remaining pool capacity in real-time on the subscription page, enhancing strategy transparency.
Logical Analysis of Centralized Platform Participation in PUMP Sale
Gate plays an important role as a gateway for traffic and asset entry in this PUMP sale, and its underlying logic can be understood from three aspects:
User Demand Deepening and Transaction Frequency Increase
The short cycle and high-frequency trading characteristics of Meme assets perfectly align with the behavioral preferences of mid-tail users on the Gate platform. By participating in the issuance of popular meme projects, the platform can:
- Expand the scale of Daily Active Users (DAU)
- Drive medium and short-term trading volume
- Enhance user stickiness to the platform’s liquidity
Platform Launchpad Module Value Reassessment
Launchpad has become one of the important early asset acquisition mechanisms for exchanges. Gate has achieved a "content upgrade" for Launchpad products through the PUMP project, extending the airdrop logic of early DeFi projects into the Meme scenario.
Projects of this kind come with inherent traffic, possess high participation enthusiasm, and have also become important tools for the platform to retain users and guide asset locking.
Synchronization of Listing Rhythm and Meme Narrative
If centralized platforms want to capture the spillover dividends of meme narratives, they must synchronize the listing rhythm with community hotspots. This time, Gate’s early participation in the PUMP sale reflects its internal listing review mechanism’s ability to respond quickly to meme projects.
Summary: Gate is gradually participating in the design of on-chain financing processes
The sale of PUMP by Pump.fun is not only a case of meme assets entering the mainstream market, but also reflects the shift of centralized trading platforms from matching service providers to collaborators in the on-chain asset lifecycle.
Gate’s design of the cashback incentive mechanism is not only an operational move by the platform to attract new users but also an early practice of the new paradigm of "platform participation in the on-chain asset financing process." In the future, centralized platforms may take on more functions of pricing assistance, user selection, risk transmission, and liquidity distribution before, during, and after asset issuance.
