Do you know how hard it is to get into the creator revenue program of a certain large social platform?

Five million exposures accumulated over three months - it sounds like it would directly discourage small and medium creators.

Last August, I unprecedentedly reached 56,000 exposures in a single day. At that time, I was quite excited and thought to myself, "Hey, this seems promising." But then I calmly calculated: this means I would have to maintain this level for the next 89 days, every day... I instantly couldn't smile anymore 😅

To be honest, it's easy to go viral occasionally, but to maintain that level of popularity every day? It's really a technical job. Anyone who creates content understands that traffic is not something you can control; if the algorithm is in a good mood, you take off, but if it's in a bad mood, you won't even get a sip of soup.

So it is conceivable how much invisible effort those accounts that actually earn profits have to put in behind the scenes.