InfoFi may have entered a turning point, but this is not necessarily bad news — rather, it is a signal of the market returning to rationality.

The current market is in a rebuilding phase. The quick money effect is fading, and the noise is gradually diminishing. This is the moment for gold diggers to leave and real industry players to step in.

A key detail worth noting: marketing budgets have not disappeared; they have just shifted. Leading brands are moving from a broad outreach approach to direct cooperation with professional marketing agencies and content creators. This indicates that market participants are beginning to value long-term worth rather than short-term hype.

For those projects that are serious about their work, this is an opportunity. During the phase of hot money retreat, truly competitive strategies and teams are more likely to stand out. Market attention is shifting from speculation to construction.