Ocean Commercial and CPE Yuanfeng, Burger King China Hold Senior Executive Exchange to Explore New Cooperation Opportunities

On the morning of March 10th, Oceanwide Group held a high-level executive exchange meeting with CPE Yuanfeng and Burger King China at the Oceanwide Group headquarters in Beijing. The discussion focused on strategic collaboration, business operations, and nationwide cooperation. Attending were Li Yulong, Vice President of Investment at CPE Yuanfeng; Xiao Xinhe, Chief Development Officer of Burger King China; and Ma Tianyi, Vice President of Oceanwide Group, Chairman of the Commercial and Real Estate Companies.

Xiao Xinhe shared the development strategy for Burger King’s brand over the next ten years. Since CPE Yuanfeng’s investment, Burger King China has continued to improve management and optimize operational systems, achieving efficiency gains and steady growth, demonstrating strong resilience. She stated that Burger King China will continue expanding its store network nationwide, with lower-tier markets becoming a key focus. With comprehensive support from CPE Yuanfeng, Burger King China hopes to partner with companies like Oceanwide Commercial, which have extensive urban layouts and deep operational experience, to bring the classic flame-grilled flavors to more cities.

As an asset management firm with an international perspective and rich experience in China, CPE Yuanfeng has been deeply engaged in the chain consumer service sector. In addition to Burger King China, its investments also include industry benchmarks such as Mixue Bingcheng, Laopuo Gold, and Pop Mart.

Ma Tianyi fully recognized CPE Yuanfeng’s and Burger King China’s development philosophies and professional capabilities. He stated that Oceanwide Group has been dedicated to real estate for over thirty years and has now shifted focus from traditional development to core sectors like commercial management and asset management. Relying on Oceanwide’s extensive nationwide scene resources, the company aims to work with Burger King China to precisely implement store openings; at the same time, it looks forward to comprehensive cooperation with CPE Yuanfeng in areas such as light-asset services, distressed asset revitalization, and commercial real estate REITs, to achieve resource complementarity and collaborative development, creating a win-win situation of business operation and capital integration.

As a professional brand in nationwide commercial development and operation management, Oceanwide Commercial has not only established a strong presence in first-tier cities like Beijing and Shanghai but also continues to expand into second- and third-tier cities, forming a comprehensive urban coverage network. Its shopping centers, including Oceanwide Li, Leti Port, and Future Plaza, are well-known locally, serving as city landmarks and primary destinations for residents’ daily consumption and lifestyle.

All parties agree that under the new trends of consumption upgrading and commercial transformation, deep collaboration among capital providers, brands, and commercial real estate developers will unlock greater market value. Starting from this exchange, the three parties will establish a regular communication mechanism, accelerate project site visits and business connections, and pragmatically promote cooperation.

Participants included Lv Peng, Financial Management Director of CPE Yuanfeng; Jin Wen, North China Development Director of Burger King China; Ren Wei, Financial Director of Oceanwide Holding; Kong Fanzhuo, General Manager of Oceanwide Commercial; Lou Haoyuan, Executive Vice President of Ocean Star Commercial Management; and Xiao Yanhong, Executive Vice President of Oceanwide Group’s Strategic Operations Center.

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