Raymond James extends AI rollout but CEO says personal relationships will ‘trump’ any tech or bot

Raymond James CEO Paul Shoukry announced the expansion of its AI operations agent, Rai, to more advisors, noting positive initial feedback. While Shoukry believes AI can enhance advisor-client relationships by streamlining administrative tasks and providing tailored insights, he emphasizes that deeply personal client connections will always surpass technological capabilities. This aligns with the company’s long-term strategy for AI, which also aims to address the talent shortage in the financial advisory industry.

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