Booking (BKNG): Buy, Sell, or Hold Post Q4 Earnings?

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Booking Holdings (BKNG) shares have seen a significant loss over the last six months, prompting investors to consider their next steps. Despite the stock’s recent decline, the company shows strong long-term EPS growth and excellent free cash flow margins. However, growth in average revenue per booking (ARPB) has been mediocre, raising questions about future monetization strategies.

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