Base Co-Founder Jesse to Launch “JESSE” Token on Base App at 1 AM on November 21

As the blockchain ecosystem matures, more platforms are prioritizing creator tokens and community incentive models. The recent announcement of the JESSE token has attracted widespread industry attention. Jesse Pollak, co-founder and protocol lead at Base, revealed he will launch his personal JESSE token on Base App, with the release scheduled for November 20 at 9:00 AM Pacific Time (November 21 at 1:00 AM Beijing Time).

Background: Jesse Pollak and Base

Jesse Pollak is a co-founder of Base and has played a key role in building its ecosystem and advancing its protocol. Base, launched by Coinbase, is an Ethereum Layer 2 network designed to drive greater blockchain adoption and lower transaction barriers. The launch of his personal token highlights the growing importance of the creator economy on-chain. For users, this is an opportunity to see how the creator token model is being implemented on a leading Layer 2 platform.

Key Details of the JESSE Token Launch

Source: https://x.com/jessepollak/status/1991190346064085209

• Issuer: Jesse Pollak, who announced the launch through his Base App account “jesse.base.eth”.
• Platform: Base App (within the Base chain ecosystem).
• Launch Time: November 20 at 9:00 AM Pacific Time.
• Purpose: Full details remain undisclosed. Official information suggests the token is intended as a personal branding and creator incentive tool, enabling users to interact through community participation, content creation, and on-chain engagement.
• Official Advisory: Jesse warns users to beware of fake accounts. All official updates will be released via his X (formerly Twitter) account and Base App to prevent scams.

How to Participate and What to Know

If you’re new, follow these steps:

1. Confirm Official Sources: Check Jesse’s X account or Base App’s official channels for the token symbol, issuing account, and contract address. Avoid unofficial links.
2. Set Up Wallet/Account: If you haven’t used Base App before, install it, register, and get familiar with its features, including making a small asset deposit for testing.
3. Review Issuance Mechanism: The project team may distribute the token via airdrop, creator incentives, or community tasks. Wait for further announcements before making a decision.
4. Manage Risk: As this is a new token with no established liquidity, price volatility could be extreme. Users should only invest what they can afford to lose.
5. Monitor Unlocking and Liquidity: Whether the token is tradeable immediately, subject to lock-up periods, or provided with liquidity will affect your trading experience and its value.

Potential Impact on Base Ecosystem and Users

• Ecosystem Signal: With Jesse, a senior Base executive, leading the token launch, the market receives a clear message on creator tokens and ecosystem applications. This move should boost engagement and user retention on Base.
• Lower Participation Barriers: Unlike traditional DeFi or NFT incentives, this token may facilitate more accessible ecosystem engagement—such as content creation, micro-tasks, and social interactions—making it more accessible for newcomers.
• Potential to Attract New Users: Token launches often generate buzz and media coverage, helping users who pay attention early to gain first-mover advantages.

Risk Warning and User Preparation

• This new token does not yet have secondary market liquidity, which may result in poor liquidity and shallow trading depth.
• Despite official warnings about impersonators, scams are prevalent in crypto. Newcomers should exercise high caution.
• Market sentiment around new tokens can be short-lived and highly speculative; it should not be considered a guaranteed profit opportunity.
• Although Base’s ecosystem is showing growth, Layer 2 networks are still in an early development phase. These networks carry inherent risks.

Conclusion

Overall, the launch of the JESSE token is a significant demonstration of the creator token model in the Base ecosystem and gives users a new entry point into the Layer 2 space and creator economy. The official launch time is November 20 at 9:00 AM Pacific Time. Interested participants should prepare ahead, follow official channels, and carefully manage their investment. For the ecosystem, this marks an important milestone.