

USUAL is the native token of the Usual protocol, a decentralised financial system designed to support stablecoin issuance and yield distribution backed by protocol revenues. The core idea is to align token holders with real economic activity rather than pure speculation.
Unlike meme driven assets, USUAL is tied to protocol cash flows. A significant portion of revenue generated by the ecosystem is allocated to token buybacks, creating a feedback loop between usage growth and token value.
At its core, USUAL functions as a governance, incentive, and value capture token within a stablecoin focused DeFi framework.
The protocol revolves around USD0, a stablecoin designed to be backed by real world assets and onchain liquidity strategies. Revenue is generated through minting fees, yield strategies, and integrations with decentralised finance platforms.
A key differentiator is how revenue is distributed.
| Protocol Component | Function | Impact On USUAL |
|---|---|---|
| USD0 Stablecoin | Core transactional asset | Drives protocol usage |
| Revenue Allocation | 70 percent used for buybacks | Reduces circulating supply |
| Governance | Token holder voting | Long term alignment |
This structure encourages holders to focus on sustainable growth rather than short lived hype cycles.
Tokenomics play a decisive role in price behaviour. USUAL faces both dilution pressure and deflationary forces.
| Factor | Market Impact | Investor Interpretation |
|---|---|---|
| Token Unlocks | Short term selling pressure | Volatility risk |
| Buybacks | Supply reduction | Long term support |
| Stablecoin Growth | Revenue expansion | Bullish catalyst |
In November 2025, approximately 175 million USUAL tokens were unlocked, representing around GBP £5.99 million at prevailing prices. This introduces temporary downward pressure, particularly if recipients choose to realise profits.
However, 70 percent of protocol revenue is committed to buybacks, creating a counterbalancing force that absorbs supply during periods of strong adoption.
USUAL price action is shaped by three dominant forces.
| Driver | Short Term Effect | Long Term Effect |
|---|---|---|
| Unlock Events | Bearish volatility | Neutral after absorption |
| Revenue Growth | Gradual support | Structural upside |
| Regulation | Uncertainty swings | Market validation |
Active traders typically focus on unlock calendars, liquidity levels, and buyback announcements. Volatility around these events creates trading opportunities for those using disciplined risk management.
For UK based traders, pairing USUAL against stablecoins rather than GBP often offers tighter spreads and deeper liquidity.
Investors with a longer horizon focus less on day to day price movements and more on protocol metrics. Key indicators include USD0 total value locked, revenue growth rates, and governance participation.
Using established platforms like gate.com provides access to liquidity, tools, and market data that support informed decision making.
gate.com offers a comprehensive trading environment with advanced charting, risk management tools, and access to both spot and derivatives markets. For assets like USUAL, where timing and execution matter, a reliable exchange environment is critical.
For UK users, the platform provides clear pricing, deep liquidity, and infrastructure suited for both active traders and long term investors.
USUAL represents a shift toward revenue backed crypto models rather than pure speculative narratives. While token unlocks introduce short term pressure, the protocol’s commitment to buybacks and stablecoin driven revenue creates a compelling long term structure.
Traders can capitalise on volatility with discipline, while investors benefit from aligning with protocol growth. As stablecoin adoption evolves and regulation matures, USUAL remains a project worth monitoring closely within a diversified crypto strategy.
What is USUAL in crypto
USUAL is the native token of the Usual protocol, designed to capture value from stablecoin related revenue and governance participation.
Why does USUAL experience volatility
Volatility is driven by token unlock events, buyback execution timing, and broader market sentiment toward stablecoins.
Is USUAL deflationary
Partially. While new tokens unlock, 70 percent of protocol revenue is used to buy back tokens, reducing circulating supply over time.
Is USUAL suitable for beginners
USUAL is better suited for users who understand DeFi mechanics and are comfortable managing volatility.
Where can USUAL be traded
USUAL can be traded on major platforms including gate.com, which provides tools for both spot and active trading.











