MicroStrategy makes a big move to increase its Bitcoin holdings, now owning nearly 650,000 BTC, with a target price of $585.

The pioneer of Bitcoin reserve strategies, MicroStrategy (, announced the purchase of an additional 8,178 Bitcoin, increasing its total holdings to 649,870 Bitcoin. Michael Saylor refuted the rumors of selling coins with action, although gold bull Peter Schiff criticized, “Last week's purchase has already lost 10%”. However, investment bank TD Cowen believes that potential catalysts such as the possibility of inclusion in the S&P 500 index and clearer regulations regarding Bitcoin in the U.S. may help stabilize investor demand for MSTR, maintaining its target price at $585.

Strategy to buy BTC again, currently holding 649,870 Bitcoins

Strategy this time through issuance

10% preferred stock STRF raised 4.4 million USD

Preferred stock STRC raised 131.2 million dollars.

8% convertible preferred stock STRK raised 5 million USD

EUR-denominated 10% preferred stock STR raised 703.9 million USD )6.088 million EUR (

A total of 840 million USD was raised, and 8,178 Bitcoins were acquired at an average cost of 102,171 USD. As of November 17, 2025, Strategy holds a total of 649,870 Bitcoins, with a total cost of 48.37 billion USD and an average cost of 74,433 USD per Bitcoin.

Saylor takes action to increase his coin purchases.

Founder Michael Saylor fiercely criticized the rumors of the company selling Bitcoin last Friday, insisting that its purchasing approach is aggressive. Now, he has also demonstrated through action that he was actively increasing his coin purchases last week.

Saylor has committed to continue buying Bitcoin every day this week, but he still warns of a pullback in coin prices:

If you want to ride the rocket, you must be prepared to withstand the acceleration of gravity!

Saylor is confident in the resilience of the Strategy. In an interview earlier this year, he stated that the capital structure design of the Strategy can withstand a 90% drop in Bitcoin and persist for four to five years, thanks to its fundraising mix of stocks, convertible bonds, and preferred shares, although he also acknowledged that shareholders would still “suffer” in such circumstances.

)BTC dropped to 94K, MicroStrategy sells Bitcoin? Saylor: Regular pullbacks are normal (

Peter Schiff: Congratulations! Last week's purchase has lost 10%.

However, his arch-rival, also the major gold bull Peter Schiff, commented below Saylor's announcement of buying coins with mockery:

“Congratulations! The Bitcoin you bought last week has already lost 10%. To slow down the decline, you must buy more Bitcoin this week. Your average price and the market price are rapidly converging. Currently, your paper profit is only 23.5%. It's been five years of buying, but the profit is meager.”

MSTR broke below 200 USD, TD Cowen maintains target price of 585 USD

MicroStrategy stock price )MSTR( has been falling continuously recently, closing at 195.42 USD yesterday, the lowest point since October last year.

However, investment bank TD Cowen stated that potential catalysts, such as the possibility of being included in the S&P 500 index and clearer U.S. Bitcoin regulations, may help stabilize investor demand for Strategy stocks. It is also expected that MicroStrategy's Bitcoin reserves will increase to 815,000 coins by 2027, believing that its capital structure can still convert market demand into more Bitcoins over time.

Analysts maintained a target price of $585 for MSTR, indicating an upside potential of about 170% from the current stock price. TD Cowen believes that the current weakness reflects more of market volatility rather than additional changes accumulated by the company.

This article talks about MicroStrategy's significant investment in Bitcoin, holding nearly 650,000 BTC, with a target price of $585. It first appeared in Chain News ABMedia.