Snap new hires must pitch ideas on day one 🚀—no prep, no context



At Snap $SNAP, new designers don’t get a warm-up. CEO Evan Spiegel says fresh hires must pitch an idea on day one—no prep, no context, just raw creativity. His reasoning? If you fail fast, you lose the fear of failure.

Some call it a creativity hack, others call it unnecessary stress. Experts argue great ideas evolve over time, not in a pressure cooker. But Snap thrives on risk—it pioneered disappearing messages, "Stories," and even took big swings (and misses) with Spectacles.
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