Colin Marlowe, Vice President of American Express Digital Labs, said: "This is a worthless ERC-721 token, so technically it's an NFT, but we don't market it that way. We just want to talk about it in the most natural way related to travel, so we call it a stamp."
Marlowe explains that the goal of launching this stamp is to make the user's journey experience "richer and more unique," rather than achieving short-term revenue. Compared to the current loyalty mechanism that accumulates points, the blockchain-based travel stamp aims to create irreplaceable digital memories, fostering emotional attachment to the brand.
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Colin Marlowe, Vice President of American Express Digital Labs, said: "This is a worthless ERC-721 token, so technically it's an NFT, but we don't market it that way. We just want to talk about it in the most natural way related to travel, so we call it a stamp."
Marlowe explains that the goal of launching this stamp is to make the user's journey experience "richer and more unique," rather than achieving short-term revenue. Compared to the current loyalty mechanism that accumulates points, the blockchain-based travel stamp aims to create irreplaceable digital memories, fostering emotional attachment to the brand.