For a long time, culture has moved in one direction - “Artists create, Fans amplify, Platforms and brands monetize the energy and everyone else watches value slip through their fingers”.

It’s strange when you think about it. The ones who make culture rarely own any part of it. Then came the celebrity coin era. It promised a revolution, but it was built on extraction, not inclusion. Fans weren’t partners; they were exit liquidity. The idea was right, but the execution was wrong.

And that’s where @thrustdotcom comes in, It’s building what it calls a “creator capital market”, a place where moments become markets, and attention itself holds value.

Because every real cultural shift starts with a moment. A song that drops and changes the sound of a week, a clip that explodes out of nowhere, a comeback that the internet can’t stop talking about.

That spark, that energy, has always been the heartbeat of culture. But until now, it’s never returned to the people who made it real. Thrust changes that.

When a moment hits, its coin reacts. Markets move with culture, not against it.
Fans can hold a piece of the story, trade it, or just keep it as proof they were there when it happened.

Everything is transparent, real creators, fair access, open markets. Thrust is not another hype cycle but a cultural correction. The idea that the value of a moment shouldn’t vanish into someone else’s balance sheet.

I’m super excited about this because, Culture is finally a currency now, and Thrust is making sure it finally belongs to those who create it.