I originally thought that this type of conference was just a formality, but my fren on-site reported that there were indeed a lot of people at Gate's booth during the blockchain event in Brazil, and their team was continuously discussing hardcore topics like "ecosystem," "security," "transparency," and "infrastructure."

In summary:
It's not staged; it's about genuinely making communication happen in the global market.
Latin America has always been one of the most active regions in cryptocurrency, so it makes sense for Gate to have been a sponsor in the past.
The density of face-to-face communication like this cannot be replaced online.