Dear colleagues, good morning

Today is Thanksgiving Day, the gringo market enters one of the quietest rhythms of the year, and although it is not a traditional holiday for us in Mexico, it still brings real impacts.

First, the economic transmission is the clearest. The consumption boom of Black Friday in the United States is about to explode, and Mexico follows with the extensions of Buen Fin; cross-border sales and online e-commerce are heating up quickly. Every year at this stage, the consumption chain reaches a synchronized peak; it is a key node for retail and services.