Another celebrity coin eyewash: Mr. Thank You, a social media influencer with 39.3 million followers, strongly promotes Beercoin.

Russian internet celebrity Sergei Kosenko (stage name Mr.Thank.You) suddenly started promoting the memecoin “Beercoin” (BEER) on Instagram, claiming he would not sell and would wait for the coin price to rise 10 times. The result? Beercoin surged 164% in just one week, with a market capitalization exceeding $250 million.

But the tricks behind this have some substance. This guy promotes coins on Instagram Stories without tagging ADV (advertisement label) and emphasizes that he “is not an expert and does not give advice” — this is precisely a typical legal evasion tactic.

History Repeats Itself: The Common Tactics of Celebrities Promoting Coins

This is not the first time:

• DJ Khaled + Floyd Mayweather: In 2017, they aggressively promoted the ICO “Centra Tech”, which ultimately collapsed.
• Floyd Mayweather: Recently created FLOYD coin, pumped the price and then deleted tweets, a standard rug pull.
• Paris Hilton: also participated in fraudulent ICOs
• Paul Pierce: Safemoon is now down -99%
• Kim Kardashian: EMAX promotion fined $250,000 by the SEC

The Truth: I am your liquidity outlet

The routine goes like this:

1. Celebrities create or participate in memecoin projects
2. Hype on social media to attract retail investors' FOMO to enter the market
3. The project team and celebrities hold a large amount of tokens
4. After the market capitalization/liquidity reaches the target, the founding team begins to sell off.
5. Retail investors are seen as “the last buyers”, and the price collapses instantly.

Beercoin is currently trading at $0.0005255 per coin, with a 24-hour rise of 16%. However, this token, which lacks fundamentals, has historically almost always ended with a 99% drop.

Warning

Stay away from Mr. Thank You and Beercoin. Projects like these that are sponsored by celebrities are ultimately aimed at creating liquidity exits for the project parties using your money. Don't be misled by the fan effect.