$VEERA @On_Veera #VEERA @cookiedotfun

Recently, I noticed the Veera project, and I find it quite interesting.

What it wants to do is actually to bring the experience of traditional banking apps to Web3, allowing you to manage all your assets in one place, with a full range of services including earning, investing, lending, and spending.
Its core logic is actually quite straightforward: with each transaction, you accumulate a "financial identity score"; the higher the score, the greater the benefits and credit limits unlocked, somewhat similar to transferring the logic of Gate credit and Huabei onto the blockchain.

The most interesting aspect is its Financial Loop design, which forms a closed loop of earning - investing - borrowing - spending. Theoretically, you can complete the entire process from earning returns through staking to spending with a card within one app, and each link contributes to increasing your FIS.

However, to be honest, such "large and comprehensive" products can easily become a jack of all trades and master of none, and the key lies in execution. For instance, the integrated Protocol for cross-chain exchanges has a competitive fee rate of 0.15%, but whether the user experience for multi-chain asset management can truly achieve "zero friction" will only be known after actual use.

The concept of the Veera Card as a crypto debit card is quite practical. If it can truly enable direct consumption of stablecoins and offer cashback, it would be quite attractive to ordinary users.

This "all-in-one" product is actually very difficult to implement, as it requires managing multiple modules such as wallets, exchanges, lending, and payments simultaneously. Moreover, in terms of regulation, crypto debit cards are still in a gray area in many regions.

The TGE is expected to take place in early 2026, which is a bit of a long timeline, and there are many uncertainties during this period. From an investment perspective, if they can truly address user experience issues, there is indeed an opportunity to benefit from the next wave of cryptocurrency mainstream adoption. However, it is still early, and the actual impact will depend on the product's performance after launch.