Zama's Creator Program just wrapped its fourth season, and honestly? The bar's gotten ridiculously high. What started as a typical influencer campaign has morphed into something way more intense—we're talking strict data metrics, posting consistency requirements, and content precision that would make traditional marketing teams sweat.

Season 4 wasn't just about pumping out tweets anymore. Participants faced volume targets that demanded daily engagement, analytics benchmarks that tracked everything from impressions to conversion signals, and quality standards that filtered out generic shilling. The program's essentially rewriting the playbook for what "professional crypto content creation" means in 2025.

What's wild is how this mirrors the broader shift in Web3 marketing—projects are done throwing money at random KOLs. They want measurable ROI, sustained community building, and creators who actually understand the tech they're promoting. Zama's approach might be exhausting for participants, but it's setting a new standard for how serious projects run creator economies.

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NotGonnaMakeIt

· 22h ago

Ngl, to what extent has this threshold rolled over? They really treat creators like workers.

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ForkPrince

· 11-30 15:58

The threshold has become too harsh; it feels like only those who truly create content can survive. Ngl, the era of relying on a single sentence to Be Played for Suckers is really over. Zama, this trap system has tortured so many fake creators... To be honest, having standards is definitely better than barbaric growth, but it’s exhausting. This is the real creator economy; it’s no longer a playground where anyone can just mix in.

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AirdropHarvester

· 11-30 15:51

This threshold is a bit harsh, it feels like creators are going to be exhausted. Ngl, this kind of model will probably become the norm in the future; without real skills, you can't mix in. Are the data indicators really that strict? No wonder a lot of people got eliminated. The industry is finally going to clean up those who are just filling the void; it should have been done earlier. To be honest, it's much better than the previous random investment; at least we have to look at the results.

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PancakeFlippa

· 11-30 15:48

It's rolling up, this is what the true creator economy should look like. To be honest, the standards for season 4 are really not to be taken lightly; the days of casually posting tweets and getting by are long gone. Now we need daily engagement and conversion rates; shillers who don't understand the technology really should be filtered out. Finally, there are projects that take creators seriously, which is much better than those that just throw money at unknown KOLs. This is the difference... some projects are still using old tricks, while zama is already rolling out new standards.

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ForkTongue

· 11-30 15:39

Ngl, this standard has gone to the sky; those days when you could just casually post and make money are truly gone.

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