Recently came across a case, quite interesting.

In the early years, there was an internet team with little startup capital and no big company background. Instead of competing for financing amounts or user numbers, they focused intensely on one question: how to make ordinary people genuinely willing to participate? As a result, a few months later, this group became the fastest-growing dark horse in the region.

You see, the rules of the game are never fixed.

Looking at the Web3 field now, some projects follow this approach - not riding the trend to tell stories, but directly working on changing the underlying logic. Just like alloca, it is not chasing hot topics at all, but is redefining how to play.