Why do so many Web3 projects think posting tweets is a marketing strategy?

Look around—Layer1s, Layer2s, GameFi titles, perpetual DEXs, info aggregators, launchpads... they all flood timelines with updates. But here's the thing: nobody cares unless there's a reason to care.

What actually sets a project apart isn't slick graphics or daily threads. It's the people who genuinely believe in what you're building. Real advocates don't just retweet—they defend your vision in Discord arguments at 2am, explain your tech to confused friends, and stick around when the market dumps.

You want differentiation? Build a tribe that gives a damn. Everything else is noise.