Month kicked off with something wild brewing on the trending feeds.

$1st is absolutely everywhere right now. Crypto folks are all over it, sure — but here's the kicker: even people outside the space are jumping in. That crossover? Rare.

We're talking proper viral momentum here. Not just echo chamber hype.

The timing lines up with the calendar flip, which probably isn't a coincidence. First of the month energy hits different when a token's name literally screams "first."

Whether this thing has legs or burns out by next week? Too early to call. But the attention it's pulling right now is undeniable.