Don't just jump into a crypto project because some influencers are backing it. That's not how you evaluate real potential.

Here's what actually matters:

1) Brand staying power - Does it have cultural relevance that'll last beyond this cycle?
2) Community strength - Are people genuinely engaged or just chasing quick flips?
3) Leadership track record - Has the team actually delivered before, or is it all promises?

FOMO is expensive. Due diligence isn't.