There's this token project built around an actual Santa Claus character from Lapland. The team released footage showing Santa backing their charity initiative. Within hours of launch, they distributed roughly 2.5k in creator incentives—approximately 200 rewards handed out. Yet the market cap hasn't broken the 1M threshold. Makes you wonder what trajectory this takes if attention shifts its way. The charitable angle combined with that kind of early creator engagement usually signals something, but the valuation staying compressed is the interesting part here.