Want to build a solid personal brand in this space? Here's what actually works: master four types of media channels.

First up—owned media. Your blog, newsletter, or website where you control everything. No algorithm changes, no platform drama. Second, earned media—when others talk about you. PR, mentions, word-of-mouth. The trust multiplier.

Then there's paid media. Ads and sponsored content. Burns cash fast but scales reach when done right. Finally, shared media—your social platforms. Twitter threads, LinkedIn posts, YouTube content. Where conversations happen.

Most people obsess over one channel. That's the mistake. The real power? Combining all four. Your owned content becomes shared content. Shared content earns mentions. Paid amplifies what already works.

Think of it like portfolio diversification. Don't put everything into one basket. Each media type serves different purposes, reaches different audiences. Build across all four, and you're not just creating a brand—you're building an ecosystem.

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DegenDreamer

· 28m ago

You're right, you can't go all in on one platform. I've seen too many people get their Twitter accounts banned or everything fall apart just because of an algorithm change. --- Owned media is really a lifesaver; it's a bit late to pay attention to newsletters now. --- The four-layer strategy sounds good, but honestly, most people just don't have the energy. I've seen others focused on one or two, and that's enough. --- Paid media really burns money... how many people actually have the budget to throw at it? Wake up, haha. --- The perspective on ecosystem is good; it feels like building your own moat instead of being stuck in someone else's garden. --- I just want to ask, earned media isn't that easy, right? Don't you need to have some heat first? --- The analogy of portfolio diversification is spot on; crypto people understand this the best.

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BuyTheTop

· 12-02 00:37

You’re right about owned media; newsletters are truly the only place that doesn’t depend on the platform's whims. --- You have to play with all four media channels; relying on just one will eventually lead to failure, and that’s exactly what I did. --- Paid media burns cash really fast, but if the foundations of owned and earned media aren’t solid, there’s no ROI at all. --- Everyone is competing on Twitter threads, but newsletters are actually the real moat. --- ecosystem is a good metaphor, but 99% of people won’t even last until the stage of building an ecosystem. --- Earned media is the hardest; who can automatically say good things about you... unless you actually produce something. --- Wait a minute, what’s the lowest cost option for owned media? Is it Substack or a self-built site? --- To put it simply, it’s still content that rules; all four channels are just containers for content. --- The metaphor of portfolio diversification reminds me of defi Risk Management, haha.

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PanicSeller

· 12-02 00:37

No, there aren't really many people doing it on the four types of media, most are still just on Twitter.

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AirdropChaser

· 12-02 00:22

In short, don't all in on one platform, it's too easy to flip over. --- Owned media is the way to go, everything else is just虚. --- Sounds right, but how many can actually execute... --- I've heard the theory of portfolio diversification countless times, the key is that most people simply don't have the money to burn on paid media. --- Get all four right? Let's focus on perfecting one first, don't be greedy. --- It's just a bunch of nonsense again, in the end, it still relies on luck and timing. --- There is some truth to it, earned media is indeed the most valuable, but how to earn it is the question. --- I just want to know how to avoid stagnant water in newsletters, that's the real challenge.

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MemecoinTrader

· 12-02 00:17

yo this "portfolio diversification" framing is actually just consensus capture with extra steps. the real play? controlled narrative seeding across owned → shared → earned pipeline. watch how sentiment cascades when you engineer the sequence right. most people think they're building brands, they're actually just social arbitraging their own attention span lmao

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