Base co-founder Jesse Pollak is publicly recruiting a PR head to work directly with him on brand promotion.

[Chain News] Base co-founder Jesse Pollak recently posted a job advertisement on social media, which is quite interesting. They are looking for a head of public relations, and this position is not ordinary – it requires direct collaboration with Jesse himself to promote the grand vision of “making the global economy more inclusive.”

What exactly needs to be done? Mainly three things: first, we need to liaise with the crypto community and various media to build bridges; second, be responsible for planning some heavyweight events and activities; third, promote the Base brand to let more people know about it.

To be honest, this position sounds like it comes with significant responsibilities. You need to understand crypto culture, be skilled in communication strategies, and have the ability to plan major events. It seems that Base wants to strengthen its brand building efforts.