Reading a lot of posts lately from KOLs flexing their mindshare spots and saying it’s all thanks to their powerful content, yeah, maybe it is... or maybe that extra +50K followers in the back pocket helped a little, but sure, let’s go with the content story.
It’s funny how mindshare suddenly becomes this "pure skill" once your audience is already big enough to echo anything you say. You drop the same post with 2K followers and no one notices. Do it with 69K and suddenly you’re a "voice of the ecosystem"
But sure, let’s keep the storyline going that it’s all about depth, intention, impact and whatever else people come up with when follower count does the real heavy lifting
I don’t mind it, big accounts earned their stage, just maybe let’s stop pretending the numbers don’t do half the work. Thanks, I feel better now
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Reading a lot of posts lately from KOLs flexing their mindshare spots and saying it’s all thanks to their powerful content, yeah, maybe it is... or maybe that extra +50K followers in the back pocket helped a little, but sure, let’s go with the content story.
It’s funny how mindshare suddenly becomes this "pure skill" once your audience is already big enough to echo anything you say.
You drop the same post with 2K followers and no one notices.
Do it with 69K and suddenly you’re a "voice of the ecosystem"
But sure, let’s keep the storyline going that it’s all about depth, intention, impact and whatever else people come up with when follower count does the real heavy lifting
I don’t mind it, big accounts earned their stage, just maybe let’s stop pretending the numbers don’t do half the work. Thanks, I feel better now