I've been keeping an eye on the Tria project lately, and the more I look, the more I feel that their approach is completely different from those teams that just chase the latest trends.

While others are going for quick wins, Tria is quietly building a long-term strategy. Their approach is actually quite interesting—not flashy or attention-grabbing, but every step is focused on building a self-sustaining ecosystem.

The most obvious example is their incentive system. Together with Cookie, they launched a $650,000 creator program. The main point isn't just throwing money around to grab traffic, but rather rewarding creators who can consistently produce content. This design clearly aims to nurture long-term participants, not just cash in and leave.

To be honest, this methodical, long-term approach is pretty rare in such an impatient market these days.