Viva's wallet integration is hitting stride as they kick off their third growth phase. The internal rollout—spanning employee circles and early testers within their superapp ecosystem—pulled in a solid base of 11,000 VIVA token holders. Performance metrics from this closed beta look promising.

Next move on the roadmap? Flipping the switch on their advertising exchange infrastructure. That's where things get interesting—the ad platform will serve as the onboarding gateway, funneling new users straight into the wallet experience. Classic growth loop strategy: monetization layer feeding user acquisition.

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GasFeeCrier

· 4h ago

Oh no, isn't the number 11,000 holders a bit conservative... --- Swapping ads for traffic is a common tactic, but in Web3 it depends on how it's executed later. --- The wallet integration is nice, but the real test is still ahead. --- The growth phase is well designed, just worried the team might not keep up. --- Feels like the ad gateway part could easily go wrong... better keep an eye on it.

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SignatureDenied

· 4h ago

11k holders is a bit low to start with, but Viva really understands the growth logic... Using the advertising platform as an entry point to directly convert new users to wallets—I've seen quite a few projects try this approach, so it all comes down to execution.

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AirdropHarvester

· 4h ago

11,000 holders? Honestly, that number is a bit underwhelming. The real big move depends on whether the advertising platform can actually work...

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RugResistant

· 4h ago

11,000 holders? That number seems a bit underwhelming.

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WhaleMistaker

· 4h ago

11,000 holders? That number seems... a bit underwhelming, not as solid as I imagined. --- Using an ad exchange as the onboarding entry point—yeah, that’s an old playbook. But whether it actually converts depends on execution. --- Wallet integration going smoothly? I haven’t seen much buzz about it in mainstream discussions... --- Phase three growth? Sounds good, but let’s wait for the actual numbers once it officially launches. --- Can that ad platform really drive traffic? Feels like a lot of projects talk about this, but it rarely works out in practice.

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