When the fees get moved to the project team, they're putting it straight into raising awareness for $kittengate. Remember that Netflix series "Don't F**k with Cats"? Thousands on Reddit tracked down someone hurting a cat just from online clues. That kind of viral energy? That's what this project needs. Community-driven exposure hits different when people actually care about the cause. The plan's simple: redirect those funds into campaigns that get people talking, sharing, memeing. Real grassroots momentum.