Can domain names be put on-chain and turned into assets? This idea is pretty interesting.

Recently, I noticed that Doma Protocol has launched their mainnet. I looked through their materials and found their approach quite unique—they’re specifically targeting the “old-school” asset of domain names. To be honest, domain name trading has long been mature in the traditional internet world, but connecting it with blockchain? That’s definitely a tough nut to crack.

The core of their approach is integrating the traditional DNS domain name system with on-chain assets. Simply put, it allows your domain name to be more than just a website identifier—it can circulate, be traded, or even used as collateral on-chain, just like an NFT or token. This transforms domain names that used to sit idle in registrar accounts into true RWA (real-world assets) that can generate financial value.

Keep in mind, the global domain name market is huge, but it’s always lacked a reliable on-chain solution. With Doma’s mainnet launch, they’ve added a new player to the RWA space—after all, nobody expected that even domain names could be played with like this.