Do you remember the wave of market activity during the 2022 World Cup? Many people watched football tokens take off right before their eyes.

The 2026 World Cup is confirmed—it’ll be co-hosted by the United States, Canada, and Mexico, which is a first in history. The event is set for June, still more than a year away.

Timing is crucial when it comes to fan tokens. If you buy too early, your funds are tied up uncomfortably; if you buy too late, you’re left holding the bag. Selling also requires good timing—should you exit before the hype around the event rises, or wait for the peak?

Football club tokens like SANTOS have shown clear fluctuations around the previous World Cups. With this year’s event being co-hosted by three countries on a larger scale, will the market start speculating even earlier?

I recommend everyone do their research ahead of time—don’t wait until the tournament starts to chase the highs. The logic behind fan token sectors is to ride the hype, but the hype fades quickly too. Your timing for entering and exiting determines your gains or losses.