Why Holiday Gifts Keep Getting Returned: The $849.9B Problem Nobody Talks About

Your family’s closet is probably filled with things they’ll never use. That weird avocado slicer, the itchy Christmas sweater, the fitness equipment gathering dust — sound familiar?

Here’s the thing: $849.9 billion worth of gifts got returned in 2025, accounting for 15.8% of total retail sales. Online purchases had it even worse, with 19.3% of orders sent back. That’s not just money wasted; it’s a signal that we’re systematically bad at gift-giving.

So what gifts actually end up in the return pile most? Let’s break down the biggest offenders.

Seasonal Novelty Clothing (Yes, Those Christmas Sweaters)

Ugly Christmas sweaters are the poster child for gifts nobody wants. They seem fun in November, but by January, they’re either shoved in a drawer or donated.

Why they fail:

  • Worn maybe once a year, if at all
  • Sizing often doesn’t fit right — too loose or too tight
  • Seasonal items get cleared out after the holidays, not kept long-term

The intention is festive, but the reality? Dead weight in the closet.

Off-Brand Clothing People Never Asked For

Buying someone clothes is risky because we tend to shop for others the way we shop for ourselves. You pick what YOU like, not what THEY need.

The problem:

  • Recipients might prefer high-end retailers, not discount chains
  • Fit preferences vary wildly — some want oversized, others fitted
  • Color and pattern tastes are deeply personal
  • Cheap fabrics fall apart after a few washes

Instead of guessing their style, let them choose.

Expensive Home Fitness Gear That Never Gets Used

Treadmills, ellipticals, home gyms — well-meaning but often pointless. People buy these hoping to motivate their loved ones, but motivation doesn’t work that way.

Why it backfires:

  • Many people prefer gym memberships over home workouts
  • Large equipment takes up massive floor space
  • Initial enthusiasm fades (goodbye New Year’s resolution by February)
  • Family members abandon them within weeks, making the purchase wasteful

Low-Cost Tech Accessories With Hidden Downsides

Cheap wireless earbuds and gadgets seem like perfect stocking stuffers, but budget tech is a minefield.

The reality:

  • Poor durability — they break easily and need constant replacement
  • Wireless earbuds suffer from connection issues, lag, and mediocre sound quality on certain devices
  • Smart home gadgets often don’t integrate with existing systems
  • You’re essentially buying planned obsolescence

Premium Cookware Nobody Actually Wants

High-end air fryers, convection ovens, premium pots and pans — sounds great until you realize your recipient microwaves most of their meals.

The disconnect:

  • Not everyone cooks the same way you assume they do
  • Storage space is limited; specialty appliances collect dust
  • They may already have “good enough” kitchen gear
  • Expensive cookware only makes sense if the person actively cooks

The Real Solution

The data tells us one thing: people are terrible at predicting what others want. Instead of gambling on items that end up in return lines, try:

  • Gift cards to their favorite stores
  • Simply asking what they need
  • Experiences under $100 (which rarely get returned)
  • Cash, if you want to guarantee it gets used

Next holiday season, skip the avocado slicer and the sweater. Your family’s closet space — and the planet — will thank you.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
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