Seeing Pudgy Penguins light up the Las Vegas Sphere this week made me pause for a sec, bcs even dogwifhat couldn't achieve this...

They didn't push it as a crypto thing. Focus was on toys and animation, done in a way that fits the venue rules. No blockchain talk, which is very smart.

The team knows when not to talk about tech. I’ve followed the brand for a while and this felt like a natural thing.

Grow culture first, let people connect with the brand, then everything else follows longterm. That’s how names last imo.