2026-01-19 14:23:20

InfoFi may have entered a turning point, but this is not necessarily bad news — rather, it is a signal of the market returning to rationality.

The current market is in a rebuilding phase. The quick money effect is fading, and the noise is gradually diminishing. This is the moment for gold diggers to leave and real industry players to step in.

A key detail worth noting: marketing budgets have not disappeared; they have just shifted. Leading brands are moving from a broad outreach approach to direct cooperation with professional marketing agencies and content creators. This indicates that market participants are beginning to value long-term worth rather than short-term hype.

For those projects that are serious about their work, this is an opportunity. During the phase of hot money retreat, truly competitive strategies and teams are more likely to stand out. Market attention is shifting from speculation to construction.

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AllInAlice

· 01-22 09:56

Hot money withdraws, and the true colors are revealed. I love watching these plot twists.

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ImaginaryWhale

· 01-19 19:32

Hmm, I actually have a different opinion on shifting marketing budgets to professional agencies. To put it simply, it's just big players trying new tricks to harvest retail investors.

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FantasyGuardian

· 01-19 14:51

Fast money is gone; only real gold and silver projects can survive. This is the reality.

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DegenDreamer

· 01-19 14:46

The words sound nice, but how many actually survive? I actually favor those teams that have been quietly laying the groundwork all along.

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NightAirdropper

· 01-19 14:45

Turning points and opportunities sound great, but the key is still who can make it to tomorrow.

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WalletWhisperer

· 01-19 14:45

nah the real tell is watching where whale wallets cluster during these "capitulation" moments... budget reallocation is just surface-level pattern recognition tbh. the actual inefficiency? most teams can't sustain operational discipline when the speculative premium evaporates. that's where the signal lives.

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MetaverseVagrant

· 01-19 14:23

Hot money retreat is indeed happening, but to be honest, I have reservations about the shift in marketing budgets. It feels more like a new trick to harvest the leeks. --- When a turning point arrives, it all depends on who can survive until the next hot spot. Anyway, it's not me. --- A project that takes things seriously... Haha, I've heard this phrase every bull and bear cycle, and those who believe in it have mostly lost money. --- Wait, so is now the time to buy the dip or to keep stepping on mines? This article didn't make it clear. --- The shift in marketing budget flow ≠ market rationality; it might just be an upgraded tactic for harvesting the leeks. --- Teams with real competitiveness have long been quietly making money. No need to wait here for a turning point.

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