The 'For You' algorithm on the X platform changes the connectivity of accounts it reaches

Nick Carter, a partner at Castle Island Ventures, pointed out that the latest algorithm strategy of the X platform is having a significant impact on the relationship between creators and viewers. The shift in platform management policies has highlighted the issue that accounts reached are finding it difficult to fulfill their original roles.

Values Prioritized by the 『For You』 Algorithm

The strategic changes on the X platform are focused on maximizing user engagement time. Instead of a stable connection structure where followers can reliably access creators’ content, the platform now prioritizes presenting content recommended by the platform to users. This strategic shift has deprioritized the continuous relationship-building between accounts that have been reached.

Challenges Faced by Creators and Users

The impact of these changes is twofold. Creators are experiencing a significant decline in their ability to reach existing followers, making it difficult to consistently acquire viewers even when regularly posting content. On the other hand, followers now face a greatly reduced predictability of receiving content from creators they are interested in. In this way, the trust between accounts that have been reached is being eroded.

Future Directions of Discussions on Digital Properties

According to Carter’s outlook, future industry discussions and regulatory demands regarding digital properties are expected to focus on areas such as algorithm transparency, the reach rights that creators should hold, and the rights of users to receive content from followed accounts. These issues will likely become key points in redefining the relationship among platforms, content creators, and users.