Strategy (formerly MicroStrategy), led by Michael Saylor, is showing a significant unrealized loss on its Bitcoin holdings as of February 2026. The company holds approximately 713,502–714,644 BTC, acquired at an average price of $76,052–$76,056. If the Bitcoin price falls to around $67,000, the loss reaches approximately $6.5 billion (some sources report between $6 and $7.18 billion). These figures are reported by CoinDesk, Yahoo Finance, and other reliable sources as of early February 2026. Since the loss is unrealized, it doesn't represent a cash loss unless the company sells its Bitcoin, but it does put pressure on its balance sheet and stock performance.

Strategy, led by Michael Saylor, continued its dip buying during the sharp decline in the Bitcoin market (when BTC fell to around $60,000). The company purchased another 1,142 BTC, increasing its total Bitcoin holdings to 714,644 BTC.
🔹Purchase cost: Approximately $90 million
🔹Average purchase price: ~$78,815 / BTC
🔹Total accumulation cost: ~$54.35 billion (average ~$76,056/BTC)
Saylor officially announced this purchase, emphasizing that the company will not abandon its Bitcoin strategy and will remain committed to its long-term HODL and accumulation policy despite volatility. Strategy's continued purchases despite the panic selling in the market are being interpreted as a "legendary dip buy" in the crypto community.