Block owned by Jack Dorsey distributes $1 million to boost Bitcoin adoption

Block, the financial technology company owned by Twitter cofounder Jack Dorsey, officially launched the "Bitcoin Day" initiative with a total grant fund of $1 million. The program is designed to provide direct rewards to users who interact with the Bitcoin ecosystem through various Block-owned platforms, from purchasing assets on Cash App to using Bitcoin as a payment tool at Square merchants.
​Within just three days of its launch, Block reported that more than $900,000 had been distributed to users. The funds flowed into various activities, including users buying their first Bitcoin, retail transactions at local coffee shops using the Square system, and self-custody education for users who move their assets to Bitkey wallets. This move demonstrates Dorsey’s ambition to make Bitcoin a functional currency in everyday life.
​The campaign not only focuses on transactions, but also promotes network growth through community education. Block noted a new wave of users beginning to understand the concept of independently owning money without relying on centralized exchanges. With remaining funds under $100,000, this initiative is considered successful in accelerating the onboarding of new users and expanding the Bitcoin payment network at the local level.
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