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'Canny Pack' unveiled, Coca-Cola reveals bag for soda cans
Coca-Cola has announced “The Canny Pack,” a fanny pack designed to hold Diet Coke cans, in collaboration with “The Devil Wears Prada 2” movie. Crafted from top-grain leather and silver in color, the limited-edition accessory will not be sold but displayed at Saks Fifth Avenue and given away through influencer Kristen Hollingshaus. The initiative merges fashion with pop culture and highlights Diet Coke’s brand identity.