Bluefin is a order book-based Decentralizationexchange (DEX) with the following core technologies and innovations:

- High performance: providing instant trade confirmation and sub-second finality, bringing traders a smooth trading experience.

- Low cost: By adopting CLOB mechanism, traders can place orders without paying gas fees, reducing transaction costs.

- Similar to the user experience of Web2: the goal is to provide a user experience similar to traditional Web2 applications, making it easier for users to get started and use.

- Decentralization: Built on the blockchain, providing a fully decentralized spot market to ensure the security and transparency of transactions.

- Full Margin Trading: Supports full margin trading, making it easy for traders to manage funds and risk control.

These technological innovations and performance advantages make Bluefin competitive in the field of Decentralization exchange.
To attract projects to join, bluefin can consider the following strategies:

1. Highlight your own advantages: emphasize the unique features and value of bluefin. For example, it is a permanent DEX based on CLOB, which may have certain technical advantages, better user experience, or higher trading efficiency.

2. Establishing partnerships: Collaborate with other projects in the Sui ecosystem to host joint events. Collaboration can expand influence, share resources, and user base.

3. Provide development and improvement experience: Utilize years of development and improvement experience to provide support and guidance for the joined projects, helping them to develop better.

4. Pay attention to user needs: Understand the needs and pain points of the project party, provide targeted solutions, and enable the project to gain practical benefits and value on the bluefin platform.

5. Strengthen market promotion: promote through various channels to enhance the visibility and exposure of bluefin, attracting more attention from projects.

6. Organize events and competitions, such as developer contests and project incubation activities, to stimulate the participation of project teams and provide rewards and support for outstanding projects.

7. Provide high-quality services: Ensure the stability, security, and reliability of the platform, and provide a good operating environment and technical support for project parties.

8. Establish community interaction: build an active community, promote communication and cooperation among project parties, and form a good ecological atmosphere.

9. Follow the industry trend: innovate and improve constantly to adapt to the ever-changing market demand and industry trend, keeping bluefin competitive at all times.

10. Data and case sharing: Demonstrate successful project cases and related data on the bluefin platform to prove its positive results for the project.

Different projects have different requirements and considerations. Bluefin needs to flexibly apply these strategies based on the characteristics and market conditions of the target project to attract more projects to join. At the same time, it is important to continuously monitor market trends and project feedback in order to constantly optimize its attractiveness and service quality.

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