"This is an excellent buying opportunity," Eric Trump said in a statement to Bloomberg News. Even as the Trump family’s wealth has taken a significant hit from the cryptocurrency market crash, he remains confident.
"Those who buy the dip and embrace volatility will ultimately come out ahead. I’ve never been more optimistic about Bitcoin’s future and the modernization of the financial system."
However, his optimism can’t hide one fact: Since September this year, the Trump family’s wealth has dropped from $7.7 billion to about $6.7 billion, with single-day losses exceeding $1 billion.
01 Trump’s Net Worth Plummets—Crypto Holdings Are the Main Driver
According to the Bloomberg Billionaires Index, the Trump family’s fortune shrank from $7.7 billion in early September to about $6.7 billion, with the decline directly tied to their rapidly expanding cryptocurrency investment portfolio.
These investments involve complex transactions, far beyond simple bets on cryptocurrencies.
Forbes also confirmed that U.S. President Donald Trump’s net worth has fallen by $1.1 billion since September 2025, dropping from $7.3 billion to $6.2 billion.
As a result, Trump’s wealth ranking has slid from 201st richest globally to 595th.
02 Trump Media & Technology Group: $800 Million in Losses
Trump Media & Technology Group, the parent company of Truth Social, recently saw its stock hit an all-time low. Part of this decline may be due to poorly timed cryptocurrency investments.
Since September, Trump’s holdings in the company have lost about $800 million in value. He remains the largest shareholder, with shares held in a trust managed by his eldest son, Donald Trump Jr.
Trump Media & Technology Group, which has yet to turn a profit, has been experimenting with several new ventures, including forays into crypto.
According to a July statement, the company spent about $2 billion to purchase Bitcoin and options. It holds roughly 11,500 Bitcoin, acquired at an average price of $115,000 per coin, and that position is now down about 25%.
Additionally, the company has started accumulating CRO, a niche token issued by Singapore-based crypto exchange Crypto.com. As of late September, Trump Media held about $147 million worth of CRO tokens, which have since lost nearly half their value.
03 World Liberty Financial: Nearly $3 Billion in Paper Losses
The Trump family’s flagship crypto project, World Liberty Financial, has issued its own token, WLFI. The token price has dropped from $0.26 in early September to about $0.15.
At its peak, the Trump family’s WLFI holdings were worth close to $6 billion on paper, but now have shrunk to about $3.15 billion.
These tokens aren’t counted in the Bloomberg Billionaires Index’s wealth estimates because they’re currently locked and cannot be traded.
Trump and his three sons are listed as co-founders of World Liberty Financial, a decentralized finance platform launched in September 2024.
The company created 100 billion WLFI tokens and transferred 22.5 billion of them to DT Marks DEFI LLC, a company in which Trump holds a 70% stake.
04 American Bitcoin and Trump Memecoin: Both Suffer Steep Declines
About two months after Trump took office, his family ventured into another new crypto project. Eric Trump and Donald Trump Jr. engaged in a series of complex transactions with crypto firm Hut 8 Corp.
Eric Trump owns roughly 7.5% of American Bitcoin, which is listed on Nasdaq under the ticker ABTC. Donald Trump Jr. holds a small, undisclosed stake.
ABTC’s share price peaked at $9.31 in early September, valuing Eric’s stake at about $630 million. Since then, the stock has lost more than half its value, erasing over $300 million from the family’s wealth.
The Trump memecoin has been in freefall since its launch announcement during the presidential inauguration weekend, dropping another 25% since late August.
At current prices, these tokens are worth about $310 million, down $117 million since late August.
05 Why Does the Trump Family Profit Despite the Market Turmoil?
The recent sell-off is part of a broader crypto market crash, wiping out over $1 trillion in total crypto asset value. Yet, the Trump family’s fortunes have diverged sharply from those of typical investors.
Jim Angel, a finance professor at Georgetown University, explained: "Retail investors can only speculate, while the Trump family can not only speculate, but also issue tokens, sell tokens, and profit from these transactions."
Even though the value of their tokens and crypto-related stocks has plunged, the Trump family can still profit through other avenues in the crypto industry.
Take their jointly founded crypto project, World Liberty Financial, for example. While the market value of their related tokens has dropped, regardless of price swings, they’re entitled to a proportional share of revenues from token sales.
In August, for instance, World Liberty Financial sold some tokens to a small public company, Alt5 Sigma Corp.
The Trump family booked $500 million from that transaction, and previously earned about $400 million from WLFI token sales.
06 Market Outlook: Crypto Volatility Is the New Normal—Opportunities and Risks Coexist
Eric Trump has repeatedly urged investors to double down, sticking to this stance even during the crypto market downturn.
Since its launch in 2009, Bitcoin has endured several dramatic crashes, but has always managed to rebound and reach new highs over time.
A World Liberty Financial spokesperson said in a statement: "Cryptocurrencies are here to stay for the long term. We have lasting confidence in the rapidly maturing technologies underpinning crypto assets, and believe these innovations will fundamentally transform financial services."
Looking Ahead
Volatility in the crypto market has become the new normal. With over $1 trillion wiped out from total crypto asset value, even a presidential family isn’t immune.
But unlike ordinary investors, the Trump family has earned $500 million from the Alt5 transaction and previously secured about $400 million through WLFI token sales, thanks to their share of token sale revenues.
As Georgetown University finance professor Jim Angel emphasized: "Retail investors can only speculate, while the Trump family can not only speculate, but also issue tokens, sell tokens, and profit from these transactions."
