Why do people say the next billion-dollar Meme project will be born on BSC?

Author: Martin

1. The Current State of Memes on Ethereum and Solana: Prosperity and Bottlenecks Coexist

As the pioneer of smart contracts, Ethereum's Meme ecosystem has always been centered around community-driven and financial narratives. In 2025, with the Pectra upgrade and the advancement of spot ETFs, Memes on Ethereum are set to revive, but constrained by high gas fees and the fragmentation of the Layer 2 ecosystem, the project incubation cycle is long and the user threshold is high. Although established projects are quite popular, the overall trend exhibits an “elitist” characteristic, making it difficult to achieve explosive growth.

Solana has become a “testing ground” for Meme coins due to its low GAS fees and high TPS. Tokens like BONK and PENGU saw their market values soar significantly, and on-chain transaction frequency far exceeded that of traditional L1s. However, Solana’s label as a “Meme chain” raises concerns: the ecosystem is overly reliant on speculation, with a prevalence of PVP; there are also issues with technical stability, leading to frequent outages, among other concerns.

2. The Meme Ecology of BSC: From Grassroots Celebration to Institutional Rise

1 User base and trading activity: The natural entry point to the mass market

BSC has attracted over 630 million on-chain addresses due to its extremely low transaction fees, sub-second confirmations, and EVM compatibility, with an average daily transaction volume exceeding 15 million. Its users are primarily retail investors from emerging markets such as Asia and Latin America, who have a strong demand for small, high-frequency trading, aligning well with the “viral spread” characteristics of Meme coins. The explosion of Meme “Binance Life” and Giggle in October 2025 is a concentrated reflection of BSC's user base and liquidity advantages.

2 Binance's ecological empowerment: from underlying support to top-level design

Binance reshapes the Meme ecosystem of BSC through three major actions:

Infrastructure Upgrade: Launching Web3 wallet and Alpha platform to convert centralized users into on-chain participants. Alpha serves as a project incubator, providing traffic exposure and liquidity support for early Meme projects.

Regulated Issuance: The Meme Rush platform incorporates unlicensed token issuance into a regulatory framework, reducing fraud risk and enhancing compliance through KYC verification, liquidity locking, and a three-phase migration mechanism.

Cultural Resonance: Active interaction from top officials (such as endorsements from CZ and He Yi's tweets) injects a dual momentum of “cultural narrative + capital consensus” into memes. For example, “Binance Life” directly activates the community through Chinese blessings.

3 Technology Iteration and Scenario Expansion: Transitioning from Speculation to Practical Application

In recent years, BSC has optimized user experience through technical upgrades such as the Maxwell hard fork and the Goodwill Alliance anti-MEV mechanism. At the same time, the ecosystem has expanded to scenarios like RWA and GameFi, providing richer application scenarios for Meme coins. For example, Giggle donates 5% of transaction tax to the CZ education project, creating a sustainable model of “Meme + Public Welfare.”

III. The Birth Logic of the Next Billion-Level Meme: The “Timing, Location, and Human Harmony” of BSC

1 Timing: Market Cycles and Narrative Dividends

The crypto market has entered the “post-BTC $120,000” era, with funds migrating from “institutional assets” to “consumption scenarios.” BSC has become the preferred target for capital rotation due to its more aggressive speculative attributes and lower barriers to entry. Historical data shows that the average return rate of Meme projects on BSC far exceeds that of similar projects on Ethereum and Solana.

2 Geographical Advantage: Ecological Synergy and Compliance Dividends

The “democratized” user structure of BSC naturally matches the dissemination characteristics of Memes. Its on-chain stablecoin circulation exceeds $11 billion, providing a liquidity foundation for high-frequency trading; at the same time, platforms like Four.meme reduce the cost of issuing tokens, attracting developers to quickly experiment and iterate.

3 People and: Community Consensus and Capital Boost

The Meme ecosystem of BSC has formed a positive cycle of “platform-project-user”:

The platform provides a fair launch mechanism and liquidity incentives;

The project team builds a moat through IP binding and community operations;

The user side drives the market value surge through “social fission + short-term arbitrage.”

The capital endorsement from giants like Binance further amplifies market confidence, creating a spiral of “narrative-price-liquidity.”

4. Introduction to Meme Representative Projects on BSC

1. $Binance Life: Originating from the Chinese life blessing meme.

2、$4: A classic hand style originating from CZ

3. $BAB: Originating from the Binance Soul Binding Token $BABT, it inherits the “Build And Build” community spirit advocated by CZ.

4、$Giggle: Originating from CZ's educational charity.

5. $ Customer Service Xiao He: Originating from He Yi, often on the front line of customer service and self-proclaimed as “Customer Service Xiao He”.

6. $Xiu Xian: Originated from He Yi Fa's post on Binance Square stating “Let's cultivate immortality together”

V. Conclusion: Can BSC Break the “Meme Cycle Curse”?

Historical experience shows that the market capitalization of Meme coins reaching billions often coincides with a dual resonance of ecological explosion and capital consensus. BSC, with its user scale, technological iteration, and institutional innovation, is breaking through the constraints of being a “flash in the pan.” If it can continue to attract quality developers, improve compliance frameworks, and transform Meme momentum into long-cycle scenarios like DeFi and SocialFi, the soil for the next billion-level project is already ripe. Of course, the boundary between speculation and innovation still needs to be carefully balanced, but at least by 2025, BSC's Meme ecosystem has already demonstrated the potential to reshape the industry landscape.