The wind of Metaverse has blown to the first store of 'Elemental Space' in Guangzhou and settled in Yangcheng.

On December 28, the first store of “Yuanshi Space” was unveiled in the Canton Tower, bringing a different immersive AI digital entertainment experience journey to the people of the Greater Bay Area.

The brand named its new store “Yuan Vision Space” as the first store in the universe. The first batch of experiencers wore ultra-clear 4K mixed reality (MR) devices and started to “immerse” themselves, witnessing the historical scrolls of alien civilizations: ancient civilizations, the Qin Dynasty civilization, technological civilizations… experiencing the technological power that makes history and culture vivid and new.

The immersive experience of the Three-Body Universe created by the Yuan Shi Kong Jian uses the world’s top VFX (visual effects) and MR (mixed reality) technologies, including virtual reality, real-time rendering, immersive VR, dynamic capture, and ultra-high-definition wireless transmission. At the same time, the production team deployed global real-time lighting, dynamic weather, volume fog, and particle collision effects in the virtual world using the most advanced physics engine, presenting a vividly realistic world that was previously only described in science fiction concepts, allowing players to experience cutting-edge entertainment projects firsthand.

This is not only an organic integration of popular IP presenting science fiction culture, traditional culture and bay area culture, but also a value-driven pioneer experience of “soup tasting” for citizens in the Greater Bay Area, which actively responds to the call of developing new productive forces by using advanced technology means.

In the “Metavisual Space”, players can experience LBE XR technology to their heart’s content. LBE, or Location-Based Entertainment, refers to “large-space entertainment”, which can be regarded as a form of LBE for cinemas, theme parks, amusement parks, and leisure centers. On this basis, LBE XR is an entertainment method that uses virtual reality technology and combines with offline entertainment venues to provide an immersive experience.

Why is the LBE XR metaverse immersive experience so hot? There are three key points.

First, in terms of the experience, it has moved away from the traditional single-person or two-person experience and upgraded to a theater experience; second, in terms of space shaping, it has shifted from on-site experience and vehicle experience to a large space experience; third, in terms of the experience mode, it has been elevated from gaming battles and VR escape rooms to narrative experiences. This also reflects the transition and iteration of consumer demand from passive viewing to experiential consumption.

Based on this, creating urban featured LBE XR experience projects will become a new force for the industry and society. Through urban customized content, combining IP with regional culture, and innovative marketing models, it will generate new growth in the tourism industry, enriching citizens’ entertainment and high-tech experiences.

It is understood that “Yuanshi Space” is a digital content operation platform under Huaxing Chuangye (SZ300025), a listed company. Huaxing Chuangye not only has an operation platform in the LBE industry, but also has the ability to develop high-quality digital products. With the development and implementation of more IP and theme application scenarios, Huaxing Chuangye will continue to output high-quality digital products, becoming a mature operator and service provider of digital experience, and continuously promoting the development of cultural and technological industries.

Source: Sina

Author: New Express