FIFA World Cup U.S. Broadcasting Rights Reach $2 Billion Per Tournament as Netflix, Disney, YouTube Compete

According to CNBC, FIFA is opening bidding for 2030 and 2034 World Cup U.S. broadcasting rights, with media and tech companies budgeting $1.5 billion to $2 billion per tournament. Netflix, Disney, YouTube, Amazon, and Apple are actively evaluating bids, while current broadcaster Fox faces pressure to defend its position. Formal negotiations with potential partners are expected within three months.

FIFA is bundling English and Spanish-language U.S. broadcasting rights as a single package, significantly raising the licensing value and competitive barriers. This strategy may exclude traditional media like Comcast-owned NBCUniversal, which is undergoing financial restructuring after corporate restructuring.