Guizhou Launches Three-Year Baijiu Export Action Plan, to Hold 6+ Global Promotion Events Annually

According to Jin10, Guizhou's provincial government released an upgrade action plan on July 3 aimed at transforming baijiu from a commodity to a lifestyle brand. The province will launch a three-year export initiative encouraging companies to innovate export models, establish overseas showrooms, and develop products tailored to international consumer preferences. At least 6 "Qianzhou Baijiu Global Tour" events will be held annually, leveraging embassy and trade association channels to promote the cultural appeal of Guizhou baijiu globally.
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