UK investment platform Investa announced a new share option rewards programme, granting up to £1,000 in company options per person to over 3,000 active early users at its current £10 million valuation. The initiative aims to shift from short-term referral bonuses toward long-term ownership participation tied to company growth.
CEO Alec Beasley said the structure gives retail traders direct upside in platform success, noting that a £1,000 options grant at current valuation could theoretically reach £100,000 if Investa reaches a £1 billion valuation. The programme reflects growing pressure on retail brokerages to improve user retention amid rising competition and declining customer loyalty.