Morgan Stanley Expects Apple to Raise iPhone Prices by $200 in September, Boosts FY2026 Q3 EPS by 2-4%

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According to Morgan Stanley analyst Erik Woodring, Apple is expected to raise iPhone prices by approximately $200 in September 2026. The firm estimates this move could boost fiscal 2026 third-quarter earnings per share by 2-4% and contribute roughly 1% upside to fiscal 2027 profit. Morgan Stanley has assigned Apple an "overweight" rating, citing the company's strong pricing power and limited consumer price sensitivity for iPhones within its product ecosystem.
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