According to Morph's latest report, AI agents are projected to drive over $500 billion in global commerce gross merchandise value (GMV) by 2028. The report indicates AI is evolving from content generation and recommendation tools into autonomous economic participants capable of discovering products, initiating payments, and completing transactions.
Morph predicts that by 2028, AI agent-initiated stablecoin payments will surpass human-operated transactions in volume, while one in ten U.S. households will regularly authorize AI agents to conduct purchases on their behalf. The Agentic Commerce infrastructure is developing across four layers—identity, authorization, checkout, and settlement—with standards including MCP, AP2, ACP, UCP, Visa Trusted Agent Protocol, ERC-8004, and x402.