NVIDIA Vera Rubin Rack Costs Hit $9.1M in June 8 Bernstein Report

According to Bernstein analysts led by Stacy A. Rasgon, NVIDIA Vera Rubin NVL72 rack costs reached $9.1 million as of June 8, surging beyond prior market estimates of $8 million. The increase was primarily driven by surging HBM4 memory prices, which are projected to rise from current levels of $16.6 per GB to $53 per GB by 2027 when Vera Rubin enters mass production.

For a full 1GW AI data center deployment, total infrastructure investment is estimated at $47.3 billion, up 17 percent from Blackwell-era costs of $40.5 billion. Despite higher capital expenditure, Bernstein noted that Vera Rubin delivers 3.5x greater computational efficiency than Blackwell, improving return on investment per unit compute capacity and justifying continued expansion of AI infrastructure.